Data collection is one the most prominent stages of conducting a research. Data collection methods require thorough planning and patience on the part of the researcher in order to provide exactly as per the requirements. In the field of business research, data collection is the primary function that affects the result of a research to a large extent. It is thus imperative to maintain the accuracy in order to assure the quality of the research.
Data collection is a very organised and systematic method of assembling facts and figures about particular variables directed towards a specific research. The data collected can be divided into two types
- Primary Data
- Secondary Data.
Primary data is the original or first-hand data collected by the researcher. On the other hand, secondary data is the data derived from second-hand sources.
Data collection companies in India and rest of the world are in great demand today among organisations for collecting relevant data. These data collection firms help the organisations in framing important marketing strategies for them by providing vital statistics related to their target market. Today, data collection companies in India are functioning for all streams be it small or large businesses, social sciences, or humanities etc. Some of the most well-known data collection techniques used in collecting data are
- Focus Groups
- Case Studies
- Interviews Which Occur Both Online And Offline.
Data Collection Methods
Data collection methods vary according to the type of research. Quantitative research is statistical and numerical in nature and hence, direct observation, survey and questionnaire are more suitable for quantitative research. Qualitative research, on the contrary requires more elaborate and profound approach. Therefore, focus groups, interviews and case studies are more appropriate for these types of research. Let us look at the data collection methodsin detail:
- Direct Observation – Under this data collection technique, a researcher observes the attitude and behaviour of respondent/respondents in their usual environment and keeps notes in the background.
- Focus Group Discussion – This technique involves a group discussion with usually 8 to 12 respondents who engage in an interactive session while the responses are recorded.
- In-Depth Interviews – Interviews can be either conducted face to face, via email, on a telephone or through other online tools in order to record the opinions and feedbacks of the respondent. This is considered an effective way to gather information if the topic of the research is a sensitive issue.
- Survey and Questionnaires – This is a quicker and cost-effective way of collecting data. These techniques are typically used to represent quantified data and are easier to interpret.
Impetus Research is one of the most trusted data collection firms in India that works with a highly proficient team of researchers. At Impetus, we deliver quality services in aspecifiedperiod of time.